Dating sites provide someone seeking a partner with a pool of available options.
When completing a profile on an online dating site, people want to put their best face forward, but still accurately portray their true selves.
Despite social norms and the availability of contraceptives, evolutionary theorists believe that innate, instinctual drives to reproduce still govern our behaviour (though others believe this to be too simplistic).
The online dating game Today, more couples are meeting online than ever before.
And then there are those who view others' profiles thinking they know what they want, but in reality are attracted to someone quite different.
So instead of judging all those books by their covers, it would probably be best for online daters to schedule some dates to meet potential partners in person.
Considering research related to evaluating potential partners, it seems we don't always know what we want either.