First of all, you can “meet” lots of people without leaving the house—although presumably you’ll eventually want to gussy up and meet some of them face-to-face.
You have a degree of control over interactions; email is an opportunity to dip a toe into a new connection without being trapped with a blowhard at Starbucks.
Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.
The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.
But as a writer, I can assure you that it’s always helpful to have an editor’s suggestions when you’re embarking on revisions, and Hoehn’s guidelines will help get you on the right track. Note that anything you buy from Amazon by clicking through from this blog post will earn me a few cents.