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Clear explanations in simple language, easy to understand and relate to for any guy, no matter how little experience or success you've had with women.A bit dated at over 13 years old with some irrelevant advice.
However, at an intermediate or advanced level, when you have improved your other dating skillsets, using Cocky & Funny can actually hurt your success with women.
A particular issue is where men use Cocky & Funny as a crutch, and use it all the time in their conversations with women - this tends to be over the top and actually drive women away.
Not as advanced as many of the newer products out there. Cocky and funny, the technique emphasized for attraction, is good for beginners but becomes a liability if overused for intermediate or advanced level guys (better ways to attract women now available)This book has been a good starting point and provided a great foundation for beginners for over a decade.
It is written with the beginner's perspective in mind, so you do not need any previous experience to understand it.
It is still being described as life-changing by many.