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Many social media sites provide specific functionality to help users reshare content – for example, Twitter's retweet button, Pinterest's pin function, Facebook's share option or Tumblr's reblog function.
Businesses have a particular interest in viral marketing tactics because such a campaign can achieve widespread advertising coverage (particularly if the "viral" reposting itself makes the news) for a fraction of the cost of a traditional marketing campaign (e.g., billboard ads, television commercials, magazine ads, etc.).
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Currently, about half of young adults have been cyberbullied and of those, 20 percent said that they have been cyberbullied on a regular basis.
Another survey was carried out among 7th grade students in America which is known as the Precaution Process Adoption Model.
Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity).
According to Andreas Kaplan, mobile social media applications can be differentiated among four types: Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users are accessing when they are "on the go" via tablet computer or smartphone can take advantage of the location- and time-sensitive awareness of users.
In a social media context, content or websites that are "viral" (or which "go viral") are those with a greater likelihood that users will reshare content posted (by another user) to their social network, leading to further sharing.